Insights
Notes from the work.
Research and essays on how businesses grow. Newest first.
Essay
Different industries, same patterns
Seventeen products and businesses across very different industries, from an app for mechanics to an aquaculture farm. The same five patterns kept deciding which ones grew.
ResearchWhy 2026 and 2027 are the best time to transform
A semi-paper for directors and operating leaders in Indonesia: what AI is changing, why waiting gets more expensive, and how to start transforming without a sprawling program. With data and sources.
Nothing in this type yet.